Korean skincare and cosmetics brands have taken the lead, setting beauty trends with innovation, quality, and an almost obsessive focus on skin health. In 2024, the Korean beauty (K-beauty) rave is louder and more competitive than ever. From BB creams to cushion compacts, these brands have revolutionized the beauty industry, here’s a list of the six best Korean makeup brands you should consider adding to your shopping cart.
Top Korean Makeup Product Brands
So, which Korean makeup brand is best for oily, dry, normal, combination, and sensitive skin types?.
Well, it’s hard to pick just one makeup product from these top Korean makeup brands, as the beauty market is saturated. However, many beauty experts and enthusiasts recommend these luxurious, high-quality skincare-infused makeup products that not only improve your look but also nourish your skin.
Sulwhasoo
Sulwhasoo is a top luxury Korean skincare brand that combines traditional Korean herbal medicine with cutting-edge skincare science. Sulwhasoo’s products are formulated with precious ingredients like ginseng and jade powder. According to a 2023 report by Euromonitor International, Sulwhasoo’s market share in the global luxury skincare market grew by 15%, highlighting its increasing popularity.
The Perfecting Cushion EX, for instance, offers excellent coverage while providing a dewy, radiant finish. Infused with apricot kernel oil and Korean herbs, it ensures your skin stays moisturized throughout the day. Another star product, the Concentrated Ginseng Renewing Cream, is a bestseller loved for its ability to improve skin elasticity and reduce fine lines.
Innisfree
Innisfree is renowned for its natural ingredients sourced from Korea’s pristine Jeju Island. This eco-friendly brand is perfect for those who prefer natural beauty products without compromising on quality. Innisfree’s revenue in 2023 saw a 12% increase, primarily driven by its expanding presence in North America and Europe.
The No-Sebum Mineral Powder is a cult-favorite setting powder best for controlling oil and shine, making it a staple for those with oily skin. The Green Tea Seed Serum, packed with Jeju green tea extract, provides intense hydration and antioxidant benefits.
Etude House
Etude House is the go-to brand for fun, trendy, and affordable makeup products. With its whimsical packaging and extensive range of products, it appeals to younger customers. A survey by Statista in 2023 revealed that Etude House is one of the top three preferred brands among Gen Z consumers in South Korea.
The brand is famous for its Dear Darling Water Gel Tint, which delivers a long-lasting, natural flush of color. Another must-try is their Play Color Eyes palettes, which offer a variety of trendy shades that can be mixed and matched for endless eye looks.
Laneige
Laneige is synonymous with hydration, focusing on products that provide deep moisture and are particularly effective for dry skin types. Laneige’s Water Sleeping Mask was ranked the number one sleeping mask in a 2023 survey conducted by Glowpick, a Korean beauty review platform. The Water Sleeping Mask hydrates and revitalizes the skin overnight, leaving it plump and refreshed in the morning.
Another favorite, the Lip Sleeping Mask, is packed with vitamin C and antioxidants, making it ideal for combating dry, chapped lips.
Missha
Missha is known for offering high-quality products at reasonable prices, making them accessible without compromising on quality. The M Perfect Cover BB Cream provides excellent coverage and sun protection, making it a global favorite. Missha’s M Perfect Cover BB Cream has sold over 30 million units globally since its launch.
Similarly, the Time Revolution The First Treatment Essence, often compared to high-end essences, is praised for its ability to improve skin texture and clarity.
Clio Cosmetics
Clio is celebrated for its professional-grade makeup products that cater to both everyday users and makeup artists. Clio’s products are often praised for their effect on long days or special occasions as well as for their pigmentation. Their Pro Layering Eye Palette is perfect for creating everything from subtle to dramatic eye looks.
The Kill Black Waterproof Pen Liner is famous for its intense color payoff and long-lasting formula, while the Kill Cover Founwear Cushion provides full coverage with a matte finish, ideal for those with combination or oily skin.
